Shifted Launches New Avian Label
dubstep
'Shifted' has been turning all the right heads of late. Having had releases
on Mote Evolver, Syndrome Z and Project Squared, this mysterious techno craftsman has
paired up with Ventress and started the 'Avian' label. The first release is
by Shifted himself, a 3 track 12" of flawlessly sculpted techno.
Super-clean metallics line the exosphere of the lead track. Underpinned by a
weighty but slightly broken kick pattern, the space left in the middle
gradually fills with some beautifully crafted sonics reminiscent of
Biosphere's finest works. All this combined creates a bleak but beautiful
space, the only escape from which is a synth drone that taunts the listener
with the suggestion of a helping hand out of the darkness, but eventually
retreats behind more delicate washes of sculpted sonics. A captivating
beatless soundscape on the other side is one trip you'll want to take again
and again. It gives way to the third and final track on the plate, a tuff
piece of dancefloor ready techno that truly has to be heard to be
appreciated.
Available next week In a limited run of 300 hand stamped copies with no
digital version on offer, this is one won't hang around for long, one for
the true techno connoisseursÅ
Tape-Echo caught up with Shifted to ask a few questions  about 'Avian', the
importance of vinyl and the stomach-churning effect that illegal download
sites have -
Why have you chosen to keep the identity of 'Shifted' so low key? does it
offer you a greater deal of creative freedom?
I think people have different reasons for wanting to stay anonymous. For me
it's because i'd rather have the listener take the music for what is is
rather than referencing my previous work in other genres. I also think that
living in an age where information on everything is so easily available, it
feels nice to hold something back for myself and let people's imagination
work rather than giving them everything on a platter.
What influences your 'Shifted' productions?
I think as an artist (if I can be so bold to call myself this) you draw
influence from everywhere. But I guess if I was to pinpoint it I'd say i'm
drawn to the DIY aesthetic of post-punk and industrial music, the delicate
nature of early Chain Reaction, Basic Channel dub techno & the outright
boldness of the mid-nineties Birmingham sound. I would not be being honest
if i said i was not affected by what people like Dettmann, Klock et all are
doing with the whole "Berghain" sound. Although i hate that if you're making
sparse, moody techno then your instantly associated with one club in Berlin
(albeit a very important one)
What was it that made you want to start Avian? What is the label's
manifesto?
Avian was conceived by myself and my good friend Ventress, who will be doing
002. We both have similar ideas when it comes to how something should be
presented, and of course the musical direction of the label. It's just nice
to have total control over everything. The creative side of music does not
stop when you hand over music for mastering. It feels good to hold something
in your hand and know it's all you from start to finish.
What's scheduled for the next release?
There's no fixed schedule for the second Avian release. It will come as and
when it's ready. I'll be doing more work for Mote Evolver in the meantime,
with a second EP ready & lined up for release in early June. There's also an
EP done for Sigha's 'Our Circula Sound' imprint & several other projects
under different names coming as well.
In the depths of the Beatport generation, downloads and cdj's are a massive
part of the Techno and House scene. Why did you decide to to go the other
way and only offer the releases on vinyl?
I like the feel and touch of vinyl and actually having something physical
that will still be around long after i'm gone. Having said that, i'm no
purist, and play CDs a lot of the time in DJ sets. It also makes me feel
physically sick when you search for a release and you have 50-plus illegal
download links before a legit one. Why make it easy for them?
Amen to that -
Interview by Alex Digard.
Untitled B2 by Shifted - UK
















